People Turn to “Network Marketing” in Soft Economy

People turn to “network marketing” in soft economy
By CHRIS POLLONE
Reporter
Published: February 17, 2009

BIRMINGHAM, Ala—While her husband was searching for full time work, Jennifer Grissom of Birmingham decided to make a little money on the side on top of her full-time job.

“I had to find some way to get an extra line of income that worked in the hours I had available to me,” she said.

Since November, Jennifer’s been selling skin care products for Arbonne International.

The company relies on a network of sales consultants who recruit other people to sell the product as well.

The more people a sales consultant recruits, the bigger her potential earnings are.

It might sound like a pyramid scheme to some, but marketing experts say it’s not.

“These are legitimate businesses, though you want to make sure you’re working for a good business, always,” Dr. Betsy Holloway of Samford University’s Brock School of Business said.

It’s called “network marketing” or “multi-level marketing” (MLM) and it’s been around for decades.

Watch Video: http://www.nbc13.com/vtm/news/local/article/people_turn_to_network_marketing_in_soft_economy/59952/

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